Budget Balancer
by Noble People
Essential clarity and balance for your media investment decisions.
Brand
Category
Different types of products rely on either building strong memories or guiding consumers directly to purchase.
Category Stage
A category's maturity determines whether the focus is on growing penetration or sustaining dominance.
Purchase Method
The way people shop—online or offline—influences whether convenience, comparison, or experience drives their choices.
Pricing Strategy
What people are willing to pay shapes whether success relies on desire, value, or frequent purchases.
Innovation Level
Introducing something new determines whether a brand grows by solving unmet needs or staying relevant in changing markets.
Brand Size
The size of a brand affects how efficiently it can turn advertising into growth.
Additional Context (Optional)
Built upon the groundbreaking research and frameworks developed by Les Binet and Peter Field, two pioneers in marketing effectiveness research.
Their seminal works, particularly Effectiveness in Context (2018) andThe Long and Short of It (2013), have revolutionized our understanding of how marketing drives business growth across different contexts and categories.
This tool adapts their research into an interactive format, helping brands apply these evidence-based principles to their specific context and challenges.
Their seminal works, particularly Effectiveness in Context (2018) andThe Long and Short of It (2013), have revolutionized our understanding of how marketing drives business growth across different contexts and categories.
This tool adapts their research into an interactive format, helping brands apply these evidence-based principles to their specific context and challenges.
